Brand Guidelines
Consistent brand presentation across all Quarex marketing materials.
Brand Identity
Quarex positions itself as a serious, trustworthy knowledge tool. The brand voice is confident but not flashy, educational but not condescending, and honest above all else.
Tagline
"A curiosity engine for exploring complex ideas"
One-Sentence Description
Quarex is a structured, question-driven knowledge system that uses layered context to help people explore and understand ideas, rather than just search for information.
Color Palette
Primary Colors
Quarex Teal
#0d9488
Primary brand color
#0d9488
Primary brand color
Teal Bright
#14b8a6
Accents and links
#14b8a6
Accents and links
Dark Background
#0A0A0A
Primary background
#0A0A0A
Primary background
Light Text
#F7F7F7
Primary text on dark
#F7F7F7
Primary text on dark
Election 2026 Colors (Campaign-Specific)
Action Blue
#3B82F6
CTAs and buttons
#3B82F6
CTAs and buttons
Accent Blue
#7CB9FF
Links and highlights
#7CB9FF
Links and highlights
Typography
- Headlines: Playfair Display (serif, bold) — conveys authority and timelessness
- Body text: Inter (sans-serif) — clean, readable, modern
- Fallback stack: system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif
Voice and Tone
- Honest. Quarex exists to deliver truth. Never oversell, never spin.
- Clear. Explain complex ideas simply. If someone can't understand it, rewrite it.
- Confident but humble. Quarex is powerful, but it's the questions that matter, not the tool.
- Non-partisan. Quarex serves everyone regardless of political affiliation.
- Educational, not condescending. Respect the reader's intelligence while making things accessible.
Logo Assets
Logo files in multiple formats and sizes for web, print, presentations, and social media.
Key Messaging
What Quarex IS:
- A curiosity engine
- A living book of questions
- A structured knowledge system
- Context-aware, AI-powered inquiry
What Quarex is NOT:
- Not an AI chatbot
- Not a search engine
- Not Wikipedia
- Not a news aggregator